Rooftop solar vs. utility-owned solar.
When a utility builds a solar plant, everyone pays and the ecosystem absorbs the cost. Rooftop solar flips that equation — some of these facts may surprise you.
Fact 01
Land Use
Utility Solar
Utility-scale solar relies on deforestation — clearing large tracts of land, hastening global warming and threatening ecosystems.
Rooftop Solar
Rooftop solar is installed on existing structures. No new land, no clearing, no habitat lost.
Fact 02
Transmission Losses
Utility Solar
Power generated at remote plants suffers line losses on the way to your meter — so plants must be oversized just to cover the wasted power.
Rooftop Solar
Residential solar is generated at (or very near) its point of use — no long transmission lines, no large line losses.
Fact 03
Ecosystem & Shade
Utility Solar
Utility arrays shade the land beneath them, which is detrimental to the local ecosystem.
Rooftop Solar
Residential arrays shade the home beneath them — greatly reducing cooling needs, with roof temperatures under panels typically ~40°F lower.
Fact 04
Who Pays
Utility Solar
Utility-scale solar costs are baked into rates for all customers — including low-income customers who may not be able to afford solar themselves.
Rooftop Solar
Residential solar is fully paid for by the customers who want it and can afford it — and their savings don't come out of anyone else's pocket.
The roof over your head is the power plant.
Rooftop solar generates at the point of use, pays for itself on your own bill, and leaves Florida's land — and your neighbors' rates — alone. That's the kind of solar we install.
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